Tired of spending your time and effort organising photoshoots while managing complex budgets, looming deadlines, and an impossibly long list of other responsibilities?

Are you the kind of person who values professionalism, forward planning, and attention to detail but doesn’t like to sweat the small stuff?

Are you tired of giving up your time and sanity having to negotiate endlessly with photographers who just don’t understand your objectives and deliverables?

Do you just want to get reliable results consistently with minimal supervision?

I am here to take the weight off your shoulders with content production solutions you can rely on.

I’m Ira Giorgetti, and I have produced photography and video content for brands like Toni&Guy, Hermès, and Revlon and I’ve had my work featured in publications like L’Officiel, Elle, and The Gay Times. I occasionally write about photography for websites like Format.com and Lomography, and I’ve even featured as a fashion photographer on reality TV.

I landed these clients by offering an honest, consistent, and reliable service that gets the job done without the stress and hassle. I offer only the highest-grade, personalised service tailored to your brief while ensuring my clients are updated, well-informed, and at ease. The creative industry is heavily built on trust, and that same trust forms the cornerstone of my business.

You get the results you are after while feeling confident and cared for thanks to my promise of complete satisfaction. I guarantee a successful production each and every single time, so if something doesn’t go according to plan or if you feel like we haven’t produced what we set out to create, I will cover whatever is necessary to get the content to where it needs to be; whether that means a bit of extra post-production or a complete reshoot. Oh, and my turn-around times come guaranteed too!

I can only work with a select number of clients at any given time, and many of my long-term clients book their dates months in advance to avoid the last minute stress of trying to book a skilled, competent photographer who they know can deliver exactly what they need. There’s nothing worse than leaving things to the last minute only to find you’re working with an amateur who can’t deliver on your brief and delivers your content way past deadline.

GET IN TOUCH and let’s talk about how I can best help you get your project sorted today.

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Who am I?

My name is Ira, I am an editorial and commercial photographer and filmmaker specialising in fashion, lifestyle, and promotional content. I have been in the industry for four years now, and I'm always on the lookout for new and exciting projects!

What do I do?

I work with agencies, brands, and individuals to create meaningful, engaging, and memorable content. I craft beautiful magazine editorials, commercial advertising photography, and video content that speaks to my clients' audiences.

How do I do this?

I am professionally trained and formally educated, and I work both on-location and out of my custom-designed home studio in leafy West London. I work with both digital and analogue, and I'm experienced at multiple facets of the media industry.