Tired of wasting time and effort organising photoshoots while managing complicated budgets, unrealistic deadlines, and an impossible list of responsibilities?

Sick of shaking up your schedule and giving up your sanity negotiating endlessly with photographers who just don’t get it?

Hate micromanaging amateurs who don’t care about professionalism, communication, and attention to detail?

Do you just wish you could get consistently reliable results with minimal supervision?

I take the weight off your shoulders with tried and tested visual content production services you can depend on!

My name is Ira Giorgetti, and I love creating visual stories people connect with. I partner with creative agencies, producers, founders, art directors, and media buyers to craft effective and attractive aspirational photography and video content for the brands you know and love. I write about photography for websites like Format.com and Lomography, and I’ve even featured on reality TV as a fashion photographer!

I provide an honest, high-grade, consistent, and reliable personalised service that fits your project requirements perfectly without any of the unwelcome stress and hassle. My business is founded on the trust of my clients, which is why I offer a 100% satisfaction guarantee on all productions to ensure you are relaxed, well-informed, and at ease. You get the results you need while feeling confident and cared for, and if something doesn’t go according to plan I will cover everything necessary to get your content to where it needs to be; whether that’s a bit of extra post-production or a complete reshoot. Oh, my turnaround times are guaranteed too!









I can only work with a select number of clients at any given time, and many of my long-term clients book their dates months in advance to avoid the last minute stress of trying to book a skilled, competent photographer who they know can deliver exactly what they need. There’s nothing worse than leaving things to the last minute only to find you’re working with an amateur who can’t deliver on your brief and delivers your content way past deadline.

GET IN TOUCH and let’s talk about how I can help get your project sorted today.

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How do I do this?

I am professionally trained and formally educated, and I work both on-location and out of my custom-designed home studio in leafy West London. I work with both digital and analogue, and I'm experienced at multiple facets of the media industry.

What do I do?

I work with agencies, brands, and individuals to create meaningful, engaging, and memorable content. I craft beautiful magazine editorials, commercial advertising photography, and video content that speaks to my clients' audiences.

Who am I?

My name is Ira, I am an editorial and commercial photographer and filmmaker specialising in fashion, lifestyle, and promotional content. I have been in the industry for four years now, and I'm always on the lookout for new and exciting projects!