An exploration of the uniform trend from the DHL T- shirt by Vetements to the Royal Mail shirts by Virgil Abloh that took social media by storm, this story asks why conformist, industrial fashion suddenly became inspiration for cross-industry brand collaborations such as Moschino with McDonald’s and Balenciaga with IKEA. Riding on the erupting uniform trend, we bring back part-time uni-sideline nostalgia in an eclectic commentary on every day workman fashion. Raw, urban, and ultra-modern, the story looks to connect with city dwellers and modern commercialists alike. Inspired by the rapid growth of non-employee contractual labour and its impact on the invariable commercialised fashion seen around London, this story looks to glamourise often overlooked functional aesthetics that lend themselves to brands’ ingenuity.
PublicationKaltblut MagazineLinkwww.kaltblut-magazine.comStylingDavid James CochraneMake-UpSophie MooreHair StylingRom SartipiModelSander Hanjalić (Nevs), James Fairweather (NEXT)
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