Arcminute 2018

My friends at Arcminute asked me to create a lookbook to showcase the new designs in their 2018 collection. The suite of fashion photography highlights key features of the main line such as the brand’s modern sporty athleisure aesthetic with subtle references to the brand’s Ghanaian heritage. The bright colours and oversized graphics make for a nice pop that brings the collection to life.

ClientArcminuteLinkthearcminute.comArt DirectionAlexandra CiprianiModelBobby GordonStylingJay HinesMake-UpMin SandhuYear2018

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© 2020 Ira Giorgetti, all rights reserved. Copyrighted material is not to be reproduced without consent. 

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